Lookbook DNA by Iconic Invanity presents a collection infused with afro neo-plasticism

DNA reaches a wider audience as an affordable line with the same dedication to vibrant design and well-made clothing.

DNA by Iconic Invanity presents a unique collection infused with afro neo-plasticism.

The interesting use of bright colours and rich embellishments which parent brand Iconic Invanitydoes so well, clearly has been handed down to the diffusion DNA by Iconic Invanity headed by 19-year-old Destiny Nwadire.

In 2012, Nancy Nwadire founded Iconic Invanity as a reflection of her African heritage with luxury pieces that cater to the elite, Destiny decided to launch the DNA label to reach a wider audience as an affordable line with the same dedication to vibrant design and well-made clothing but a larger and youthful focus on everyday fashion.

For the co-designer who made her runway debut at Lagos Fashion Design Week in 2014, Destiny was inspired by the neo-plasticism movement pioneered by the Dutch artist Mondrian that involves horizontal and vertical lines as well as primary colours. She has applied this to her design by creating minimalist pieces but also always keeping in line her African origins adding a touch of colour, embroidery and hand bead work, thus creating a hybrid Afro- neoplasticism movement.

For Spring/Summer 2018, the pieces are colourful and energetic each taking a minimum of 6 weeks to create, with bold patterns, as always, more geometric than others but still maintaining a pretty, girly touch.

This collection is the quintessential day to night range with jackets, skirts, tops and dresses for all occasions, looks can be dressed up or down. The clothes are not flirty, rather elegant and measured.

DNA has all the essence of the Iconic Invanity but with a shot of youthful exuberance which breathes new life into the collection as a whole.

Take a look at DNA below!